Unless you have been living under a rock for the past two years you have heard of eReaders. The nifty electronic devices that were introduced in 2007, starting with the Kindle, translate eBooks into readable portable formats.The raging argument on the internet has been whether this new format of reading books will destroy the publishing industry as we understand it. It is safe to say that the publishing moguls will modify their advertising strategies, if indeed readers get turned on to eBooks and eReaders.
A popular ad in magazines claims that eReaders cannot kill magazines because instant coffee did not kill regular coffee. In the same vein one could argue that cell phones did not kill home phone lines even though more households have cell phones than they do phone lines.
No matter what the case is, it will be interesting to think what the people in 2035 think about eReaders.
No matter what the case is, it will be interesting to think what the people in 2035 think about eReaders.
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